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Sidedoor
Loyalty & membership

Make your regulars feel like regulars

Points, rewards, automatic tagging and VIP management: loyalty that recognises a guest the moment they book, not a card they forget at home.

The problem

Your regulars are invisible to your system

Punch cards and standalone loyalty apps don’t know who’s booking tonight, so your best guests get treated like strangers.

Sidedoor builds loyalty into the booking itself: points, tiers and VIP tags travel with the guest across every venue in the group.

+31%
Higher lifetime value from members
Auto
Tagging & tier upgrades
Group
Wide points & rewards
1
Membership across every venue
Membership

A members’ programme with no card to carry

Guests join membership as they book. Points earn on spend and redeem for perks automatically, and one membership spans every venue in the group.

  • Membership guests join as they reserve, nothing to scan
  • Points earn on spend and redeem for rewards automatically
  • Admission rules gate events, tables and perks by tier
  • One membership recognised across every venue
Automatic tagging

Guests sorted the moment they book

Rules watch every booking and tag guests by behaviour (spend, frequency, risk), so segments and tiers stay current with zero admin.

  • IF/THEN rules tag guests on every booking, no manual work
  • Tiers upgrade automatically as a guest’s spend and visits grow
  • Tags feed marketing journeys and admission rules
  • At-risk guests flagged for a win-back before they lapse
VIP management

VIP is real: tagged, tracked, recognised

VIP management ships today: a guest can be tagged VIP by hand or by rule, flagged to the floor before they arrive, and tracked over time as the relationship grows.

  • Manual and auto VIP tags, a genuine, shipping capability
  • VIPs flagged to the floor ahead of arrival
  • Big-spender and preference tags on the profile
  • Relationship tracked across every venue over time

Ready to see it on your floor?

Book a walkthrough and we’ll show you Sidedoor on a venue like yours.