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Sidedoor
Marketing & CRM

Turn one visit into the next

Email, SMS and push with rich segmentation and AI-assisted journeys: marketing that runs itself off the guest data your floor already captures.

The problem

Your best marketing list is sitting in your book

Most venues never market to the guests they already have. The data is trapped in the reservation system and nobody has time to act on it.

Sidedoor turns every booking into a CRM record and lets you segment, automate and send across email, SMS and push, with Aimy drafting the campaign for you.

+22%
Repeat visits from automated journeys
Faster campaign build with AI drafts
1
Guest profile across every venue
£0
Cost to market to guests you have
Reach & segment

Email, SMS and push from one place

Compose across every channel your guests answer, aimed at audiences that build themselves from booking data, with revenue attributed back to the send.

  • Email, SMS and push from a single composer
  • Rich segmentation by spend, visit history, tags and preferences
  • Audiences that update themselves as guests book
  • Revenue attribution back to the campaign that drove the table
Automate

Win-backs and birthdays that send themselves

Build a journey once and it fires on its own (win-backs, birthdays and post-visit follow-ups), so the marketing that drives repeat visits never depends on someone remembering.

  • Visual journey builder with waits, branches and channels
  • Win-back, birthday and post-visit automations out of the box
  • Branch on opens and clicks to reach non-responders
  • Every journey measured on the bookings it produced
AI-assisted

Aimy drafts the campaign, you hit send

Aimy, the assistant built into the Sidedoor portal, suggests the audience and drafts the copy, and proactively surfaces the win-back most likely to fill a quiet service.

  • Aimy recommends the audience and writes the first draft
  • Proactive nudges for the promotion that fills a quiet night
  • A real, shipping in-portal assistant, not a roadmap item
  • One guest profile per person across every venue

Ready to see it on your floor?

Book a walkthrough and we’ll show you Sidedoor on a venue like yours.